In indirect applications where the LED rope light will be hidden from view, but you want to see the light output reflected off of adjacent surfaces, such as cove lighting, your best bet is horizontal. Horizontal-orientation provides uniform, omnidirectional light output, making it suitable for applications where you need a continuous line of line, and don’t want to see any hot spots.
For direct applications, where the LED rope light is in direct view of the users/public, you are often going for a visual statement, where you want the rope light to make an impact. In these applications, you want to use a vertical orientation with directional light. The outward facing LEDs in vertically-oriented rope lights are very bright and provide a more “attention-grabbing” light than the more subdued horizontal-oriented rope lights. With vertical rope lights, care must be taken with how the rope light is installed, so that the LEDs are always facing toward your target audience. If the LEDs in the rope light are facing backwards at any point in your installation, the perceived light output will drop considerably in that area. But if you need your lights to pack a “punch” and need your light to reach as far as possible, go with vertical.
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